Niko Lafakis, RevOps Strategist at New Breed | AI-First CRMs and What They Mean for RevOps

Welcome to a special episode of the RevAmp podcast! 

🎙️ In this episode, Mark Lerner, Director of Growth Marketing at DealHub, is joined by Nico Lafakis, Revenue Operations Strategist at New Breed, for his second appearance on the show. They dive deep into the buzz around AI, CRM innovations, and the big takeaways from recent events like Inbound and Dreamforce.

What You’ll Learn:
🔹 AI & CRM Innovations: Explore how AI is being integrated into CRM tools and the implications for sales teams. From HubSpot’s Breeze to Salesforce’s Agent Force, discover how these tools are reshaping the landscape.

🔹 Event Highlights: Get the inside scoop on the latest trends and releases from Inbound and Dreamforce, and what they mean for the future of sales and marketing operations.

🔹 The Role of Meaning in Sales: Nico shares his perspective on how automating the minutiae can bring back the 'meaning' to sales roles, allowing reps to focus on what truly matters—building relationships and closing deals.

🔹 HubSpot vs. Salesforce: A candid discussion on the differing philosophies of these two CRM giants. Why are more large companies considering a switch to HubSpot, and what does this mean for Salesforce?

🔹 AI Agents in Action: Learn about HubSpot’s new suite of AI tools, including Breeze and Agent AI, and how they can help sales teams with everything from prospecting to content creation and lead scoring.

Key Quotes:
🗣️ “HubSpot is moving towards being more community-centric, focusing on enabling users to do more meaningful work rather than just pushing tools.” - Nico Lafakis

🗣️ “AI is allowing companies to operate at an enterprise level with small business headcount. It’s a game-changer for revenue operations.” - Mark Lerner

Episode Breakdown:
00:00 - Introduction & Background
03:15 - AI Hype vs. Reality: What’s Actually Happening?
08:40 - Key Takeaways from Inbound & Dreamforce
15:20 - HubSpot’s AI Suite: Breeze & Agent AI Explained
22:45 - The Future of AI in Sales: What's Next?
30:10 - HubSpot vs. Salesforce: A Shift in the CRM Market
37:50 - Predictions for Next Year’s Inbound
44:10 - Closing Thoughts & Where to Find Nico

🔗 Links & Resources:

Follow Nico Lafakis on LinkedIn - https://www.linkedin.com/in/nlafakis/
Learn more about New Breed: https://www.newbreedrevenue.com
Check out our latest RevAmp episodes: https://www.dealhub.io/revenue-podcast
Don't forget to like, comment, and subscribe to stay updated on the latest in RevOps and Sales! 🔔

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